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Things to consider
when choosing your domain name
are:
Advantages in choosing a name relating to
your business activity is that anyone looking for your type of
business will key related search terms into the major search
engines and results will have the matching search terms
highlighted in bold, including those in
the domain name.
However, this is a popular method
of choosing a domain name, so availability of your chosen name
may be limited.
3.
Hyphenated or not?
Should your domain be
an unbroken word or phrase or should the words be separated by
hyphens? Non-hyphenated domain names can be easier to explain
over the phone for instance and easier to remember. However,
they are increasingly in very, very short supply.
Hyphenated domains are more
difficult to tell people,or explain over the phone, harder to
remember and may not look as good on your business cards. Also
they may be harder to establish as a brand name. The upside
though is that there is much greater availability and
choice.
Be careful though of choosing
something too long for example;
www.web-hosting-website-design-cheap-websites.com.
Some experts say that hyphenated
names are beneficial in obtaining good search engine rankings
but overall, the major search engines are wise to this and the
effect of keywords in the domain name is fairly small. There is
no substitute for well crafted website content, and high
quality inbound
links.
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