WEBSITE CONTENT GUIDELINES

It's important for you to come up with the right text for us to edit. We'll advise you, but it is your description of your company in your words that we need. This is a great opportunity to reflect your personality and attract some customers! Don’t concentrate purely on keyword density (although still important) relevancy and presentation are key – surfers will only come back to your site if they find your articles useful, and the information you present easy to understand.


What makes good web content?


It must be easy to read: make web content that is easily readable by both human readers and search engines, keep the sentences short and snappy. Writing for a publication is not the same as writing for the web. Web content should be at least 50% shorter.

 
'Chunk' text: (break text into short, easily understandable segments for clarity.) Keep Paragraphs short, and add bullet points when necessary. Use coloured and bold texts to emphasize important points. This helps web readers scanning the document to easily find exactly what it is they are looking for.


Good structure: Forget about saving the best things for last. The reader (and search engines) needs to be able to read your main point at the very start. Keep the most important information at the top, and develop it as the web content progresses.
 

Text and images: Web content is not exclusive to text, so consider your images as well. Make sure they are relevent and labelled so that search engines can detect them.


Presentation: Just as important – the page should be professional looking and functional to make navigation intuitive. Even the best-written web content is useless if it is hard to find.


Your web content should be organized so that it makes most sense to the users. Think about adding appropriate links for easier referencing – this way, your readers can jump from one related article to the next without much effort. Develop a ‘flow chart' even before you start building web content – this will help you define exactly what text you need, and in what order. Test it out on people and accept their comments.